BRAND KIT — IDENTITY SYSTEM V1.7 / RENAMED STELLFORM 2026-08-18
The Stellform System
The complete system: ORIGIN color (direction 01), KARBON headline type (direction 04, Chakra Petch 600 — headlines and the chrome wordmark), the Macula impossible-geometry brand faces — L-05 Line + Orange mark, W-03 outline display logotype — and the left-aligned chrome placement. This page renders with the live production tokens; it is its own compliance test. Machine-readable per the Google Labs Design MD spec.
DESIGN.MD — TOKENS + SPEC01 — Logo & Wordmark
ALL LIVE TYPE — MACULA (BOLD MONDAY)MARK — L-05 (LINE OVER SOLID ORANGE)
MINIMUM 24PX. AT 16–24PX USE MACULA SOLID ALONE. ON PARTS: SOLID, EMBOSS 0.6MM / DEBOSS 0.4MM, ≥6MM.
ON DARK
LINE LAYER FLIPS TO SURFACE WHITE; SOLID LAYER STAYS TACTICAL ORANGE.
CHROME WORDMARK — CHAKRA PETCH 600
INVERTED
- NAV: LEFT-ALIGNED, SINGLE BAR (REINSTATED 2026-08-18)
- MACULA LINE (W-03) RETIRED FROM CHROME — DISPLAY LOGOTYPES ONLY
- NEVER BOLDED FURTHER; TRACKING WITHIN TOKENS
CHROME PLACEMENT — MARK AND WORDMARK NEVER SHARE A BAR
NAVIGATION — WORDMARK LEFT, LINKS INLINE, UTILITIES RIGHT
FOOTER — LARGE MARK LEFT IN THE BRAND COLUMN
FIELD UPDATES COLUMNS
STANDALONE LOCKUP — DOCUMENTS, PACKAGING, AVATARS ONLY
GAP — STACK-SM (8PX), CAP-HEIGHT ALIGNED. WORDMARK IN CHAKRA PETCH 600 HERE ONLY.
DISPLAY LOGOTYPE — HERO / PACKAGING, ≥64PX (INVERTED ≥48PX)
PRIMARY: FILLED MARK + OUTLINE NAME (W-03). CAMPAIGN VARIANT: FULL LINE-OVER-ORANGE (W-02). ONE IMPOSSIBLE OBJECT PER VIEWPORT — UNLESS IT IS THE HERO.
02 — Color
60 / 30 / 8 / 2 DISTRIBUTION| SWATCH | HEX | TOKEN | ROLE | SHARE |
|---|---|---|---|---|
| #1a1a1a | charcoal / primary | Primary text, structure, primary buttons | 30% | |
| #f5f5f5 | background | Surface — laboratory-grade canvas | 60% | |
| #ff6b35 | tactical-orange / accent | CTAs, mounting points, critical data ONLY | 2% | |
| #8c8c8c | technical-grey | Annotations, metadata, secondary copy | 8% | |
| #e0e0e0 | border / input | Blueprint rules, 1px dividers, input frames | — | |
| #eeeeee | secondary | Secondary panels, alternating table rows | — | |
| #ffffff | card | Mounted surfaces (cards, popovers) | — | |
| #2ecc71 | success | Confirmations only | — |
RULE — ORANGE IS A SIGNAL, NOT A DECORATION. IF EVERYTHING IS CRITICAL, NOTHING IS.
03 — Typography
CHAKRA PETCH · BARLOW · IBM PLEX MONO · MACULAAaBb01
CHAKRA PETCH 600
DISPLAY — headlines, wordmark. Chamfered 45° terminals, always uppercase.
AaBb01
BARLOW 400–700
NARRATIVE — body copy, descriptions, UI prose.
AaBb01
IBM PLEX MONO 400–700
DATA — buttons, specs, SKUs, labels. Stamped-metal uppercase.
SWK01
MACULA LINE / SOLID
BRAND — the mark and chrome wordmark only. Never body copy, never buttons. Subset: STELFORMWK + 01.
display-lg
48px / 1.1 / -0.02em / UPPER
Chakra Petch 600
Precision Mounts
headline-lg
32px / 1.2 / -0.01em / UPPER
Chakra Petch 600
Hardware Selection
body-md
15px / 1.625
Barlow 400
German-engineered 3D-printed positioning systems for endurance athletes.
tech-label
12px / 1.4 / +0.06em / UPPER
IBM Plex Mono 500
SYSTEM V.2026 — ONLINE
button-text
12px / 1 / +0.04em / UPPER
IBM Plex Mono 700
spec-data
13px / 1.5
IBM Plex Mono 400
WGHT 18g · PA12 · ±0.1mm
04 — Spacing
4PX UNIT05 — Elevation & Shape
MOUNTED, NOT FLOATINGAccent buttons
Cards, panels, sheets
Overlays, drawers
CORNER RADIUS: 0PX EVERYWHERE. HARD 45° SHADOWS ONLY — NO BLUR, NO GRADIENTS, NO GLOW. ICONS: 2PX STROKE, SQUARE TERMINALS.
06 — Components
LIVE PRODUCTION STYLESBUTTONS
INPUT / FIELD FRAME
SPEC TABLE
| WEIGHT | 18g |
| MATERIAL | PA12 SLS |
| CLAMP | 31.8mm |
| TOLERANCE | ±0.1mm |
BADGES / STATUS
NEW-PRODUCT INDICATOR DOT
07 — Do / Don't
COMPLIANCE CHECKLISTDO
- Keep the nav wordmark Chakra Petch 600, uppercase
- Keep one beam-width clearspace around the lockup
- Hold orange to ~2% of any composition
- Snap all spacing to the 4px unit
- Use mono uppercase for every label, SKU and spec
- 1px charcoal rules for primary boundaries
DON'T
- Recolor, rotate, outline or stretch the mark
- Set the nav wordmark in Macula — chrome is Chakra Petch 600
- Use tactical orange for anything non-interactive / non-critical
- Add corner radius, soft shadows or gradients
- Use Macula for body copy, buttons or spec data
- Letterspace the wordmark beyond 0.02em